Digital Technologies for Marketing
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My Digital Technologies for Marketing module is made up of four assignments; Website Design, Traffic Building, Business Concept and Personal Website.
CW1- Website Design
For this assignment, my group and I chose four websites to analyse. We based the effectiveness of the Lush, L' Occitane, The Body Shop and Caudalie websites by conducting primary and secondary research. A link of our coursework can be found in my portfolio.
CW2- Traffic Building
For this assignment, the group used the same brands to look at but the focus was on traffic building techniques used. Traffic building techniques are used to lure searchers to their website. A link for the magazine can be found in my portfolio.
CW3- Business Idea
This assignment involved coming up with our own business idea and put what we had learnt from the two previous assignments (shown above) into this assignment. The business concept following the theme of environmentally friendly products. The idea was to sell monthly organic beauty boxes to subscribers. The boxes will contain five surprise beauty products.
CW1- Website Design
For this assignment, my group and I chose four websites to analyse. We based the effectiveness of the Lush, L' Occitane, The Body Shop and Caudalie websites by conducting primary and secondary research. A link of our coursework can be found in my portfolio.
CW2- Traffic Building
For this assignment, the group used the same brands to look at but the focus was on traffic building techniques used. Traffic building techniques are used to lure searchers to their website. A link for the magazine can be found in my portfolio.
CW3- Business Idea
This assignment involved coming up with our own business idea and put what we had learnt from the two previous assignments (shown above) into this assignment. The business concept following the theme of environmentally friendly products. The idea was to sell monthly organic beauty boxes to subscribers. The boxes will contain five surprise beauty products.